November 27, 2008

Risky business

Strange moments in copywriting...last week while travelling at some ungodly hour, three of us spotted this strapline for Gatwick Express. Maybe it was just the caffeine, but I thought it was a delightful mixture of bitterness and finality.


2 Comments:

Blogger Jesus Beuys said...

Actually, the more I think about it, the more it makes sense. Anyone that has ever tried to travel to Gatwick by car or Southern Rail will probably agree.

But it's still a stupid strapline of course.

JB

8:33 pm  
Blogger Dries said...

Reminds me of a the 'slogan' by Sterling Airlines I spotted some time ago : http://farm4.static.flickr.com/3038/2967278756_554b80e26b.jpg

4:46 pm  

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